OFFICIAL CONTEST RULES
“CHEERS TO ADVENTURE”
PRINCE EDWARD ISLAND CONTEST
1. ELIGIBILITY: To be eligible to enter, you must: (i) be a resident of Prince Edward Island; (ii) be of legal age to consume alcohol in your province of residence. You are not eligible to enter the contest or to win any prize at all if you are: a) an employee of Molson Canada 2005 (the “Sponsor”), or of one of its affiliated corporations or advertising or promotional agencies, an employee of the contest supervisory body, of any participating store or of one of the prize suppliers; b) an employee or subcontractor of a provincial liquor control board, a beer distributor, a participating establishment holding a liquor licence or an organization holding a liquor licence authorized by a liquor control board; or c) a member of the immediate family (mother, father, brother, sister, child or spouse, no matter what their place of residence), or a person (related or not) living under the same roof as one of the aforementioned persons.
2. HOW TO ENTER: NO PURCHASE NECESSARY. The contest begins on August 26, 2026. All entry forms must be submitted and received no later than September 30, 2026, at 11:59 p.m. (Atlantic Time) (the “Contest Close Date”). To enter the contest, you must complete the entry form available at atv-pei.concoursmolsoncoors.com (the “Contest Website”). No purchase is necessary. All required fields of the entry form must be completed unless the information is indicated as optional. Limit: one (1) entry per person. The released parties (defined below) shall not be held liable for ballots that are illegible, incomplete, lost, sent to the wrong address or late, all of which shall be considered null and void. It shall be understood, to eliminate any doubt, that you can only use one email address to enter the contest. If the Sponsor (at their exclusive and absolute discretion, based on the evidence available) discovers that a person has attempted (i) to obtain more than the maximum number of ballots indicated in these official contest rules or (ii) to use (or tried to use) several names or identities or more than one (1) email address to participate in the contest, this person may be disqualified from the contest (at the Sponsor’s exclusive and absolute discretion) and all their ballots shall be cancelled. Your ballot will be rejected (at the Sponsor’s exclusive and absolute discretion) if it is not properly filled in (if it doesn’t include all the required information), submitted and received before the deadline for registration. The use of (or an attempt to use) several names, identities, email addresses or automated or robotic systems, or programs, macros, scripts or other means to register for or participate in the contest, or to disturb it in any other fashion, is prohibited and may lead to disqualification by the Sponsor. All ballots may be subject to verification at any time and for any reason. The Sponsor reserves the right, at their exclusive and absolute discretion, to require proof of identity or eligibility (in a format deemed acceptable by the Sponsor, including without limitation a government-issued photo ID) to enter the contest. Failure to present proof deemed satisfactory by the Sponsor in a timely manner may lead to disqualification.
3. PRIZES: There is one (1) prize (the “Prize”) available to be won. The Prize consists of one (1) Arctic Cat Alterra 600 TRV, with an approximate retail value of fourteen thousand two hundred forty-nine Canadian dollars (CAD $14,249). The Prize must be claimed within five (5) business days following confirmation of the winner.
If the winner has not taken possession of the prize within the time indicated, the prize shall be withdrawn and the Sponsor shall have the right, though not the obligation, at their exclusive and absolute discretion and if time permits, to choose another eligible participant according to these official contest rules.
The delivery of the ATV will be arranged and paid by the Sponsor. The winner is solely responsible for providing a suitable location for the receipt and storage of the ATV and must be available to accept delivery at the time determined by the Sponsor. The Sponsor shall in no event be required to store the ATV for the winner or assume any responsibility in this regard.
All costs and expenses not expressly included in the Prize are the sole responsibility of the winner, including, without limitation, all registration, licensing, insurance, storage, maintenance and operating costs, as well as any applicable taxes or other fees associated with the ownership, registration or use of the Prize.
The prize will be distributed exclusively at random through draws. Prize is neither transferable nor assignable, and shall be accepted as such, with no cash or other substitution, except at the Sponsor’s entire discretion. The Sponsor reserves the right, at their exclusive discretion, to replace a prize or a component of a prize by a prize of equivalent value if the prize or a component of the prize cannot be awarded as described for any reason. The released parties (defined below) shall not be liable, however, if weather conditions, event cancellations or factors beyond the Sponsor’s reasonable control prevent a prize from being awarded, in whole or in part, or prevent the enjoyment thereof. In such a case, no winner shall be entitled to a replacement prize or cash equivalent. No prize shall be awarded before the winners’ names and ages are confirmed. Any return of the prize or notice that a prize cannot be delivered may lead to the disqualification of the winner and the selection of another eligible winner, under the procedures described in these official contest rules. Limit: One (1) prize per person.
4. DRAWS: The draw for the “Cheers to Adventure” Prince Edward Island Contest (from August 26 to September 30, 2026) will take place on October 1, 2026, at 10:00 a.m. (AT) in Prince Edward Island.
The Sponsor or their designated agents shall try to advise the selected participants by email or telephone using the information provided at the time of registration. To be declared the winner of any prize, the selected participant must answer correctly, with no mechanical or other assistance, a mathematical skill-testing question asked on the ballot, by telephone or by email. If a selected participant: (i) cannot be reached within a period of five (5) working days following the first attempt at notification; (ii) does not answer the mathematical skill-testing question or answers it incorrectly; or (iii) does not sign or does not return to the Sponsor the declaration and release of liability in the period indicated on these forms (as the case may be); and/or (iv) cannot accept the prize for any reason whatsoever; the selected participant shall lose the prize and the Sponsor shall have the right but not the obligation, at their exclusive discretion and if time permits, to choose another eligible participant in compliance with these official contest rules. The chances of winning depend on the total number of eligible entries received in accordance with these official Contest Rules.
Checking inboxes and junk mail or spam folders is the sole responsibility of each participant. The contest organizers shall not be held responsible for any communication that is not received, viewed, or acted upon by a participant due to the participant’s failure to check their inbox or junk mail or spam folder. Each participant is solely responsible for taking all necessary steps to ensure that communications relating to the contest are not filtered as junk or spam.
The Sponsor shall not, under any circumstances, be required to compensate any participant, replace any prize, or re-award any prize in the event that a participant misses a communication and/or fails to respond within the prescribed time limit. A finalist shall not be declared a winner unless and until all required forms or documents have been completed and returned within the required time frame and in accordance with the Sponsor’s requirements. Any compensation that may be granted by the Sponsor shall be granted solely at the Sponsor’s discretion. If granted, the nature, terms, and value of such compensation shall be determined by the Sponsor in its sole discretion and may differ from the original prize, with no obligation that it be identical or of equivalent nature or value.
5. RELEASE OF LIABILITY, ETC.: Before being declared the winner of the Prize, the selected entrant shall be required to sign and return a declaration of compliance and release of liability that, among other things: (i) confirms compliance with these Official Contest Rules; (ii) confirms acceptance of the Prize as awarded; (iii) releases the Sponsor, its advertising and promotional agencies, any Contest supervisory body, the provincial liquor control boards, beer distribution companies and their affiliated entities, as well as each of their respective directors, officers, owners, partners, employees, agents, representatives, successors and assigns (collectively, the “Released Parties”), from any liability arising from or relating to the Contest, the awarding of the Prize, or the acceptance, ownership, registration, transportation, storage, use or misuse of the Prize or any part thereof; and (iv) consents to the publication, reproduction and use of their name, city and province of residence, voice, statements regarding the Contest, photographs and other likenesses for advertising and promotional purposes by or on behalf of the Sponsor, in any media or format whatsoever, including, without limitation, print media and the Internet, without further notice, permission or compensation.
The Released Parties make no representation or warranty, express or implied, in fact or in law, with respect to the Prize, including, without limitation, any warranty of title, quality, merchantability, fitness for a particular purpose, condition, market value or proper operation, except for any applicable manufacturer’s warranty. The Released Parties shall not be held liable for any injury, loss or damage of any nature whatsoever arising from or relating to participation in the Contest or the acceptance, ownership, registration, transportation, storage, use or misuse of the Prize.
The declaration of compliance and release of liability must be returned within the deadline specified therein, failing which the selected entrant may be disqualified and the Prize forfeited.
6. LIMITATIONS OF LIABILITY: Without limiting the scope of the limitations of liability stated in these official contest rules or in the declaration of compliance and release of liability, it is agreed that the releasors shall not be held liable for the following: a) any incomplete or inexact information, whether caused by the users of the contest website or by any programming or equipment associated with or used as part of the contest, or by any technical or human error that may occur during input or processing of ballots; b) the theft, loss, destruction or unauthorized access to or modification of ballots or of the contest website; c) technical difficulties or problems occurring on networks or telephone lines, online computer systems, servers or suppliers, hardware and software, viruses or bugs; d) any failure of an email to be received or sent by the Sponsor or any ballot to be input or recorded for any reason, including without limitation traffic congestion on the Internet or on any website, or a combination of these elements; e) damage to the system of the participant or any other person caused by participation in the contest or uploading or downloading contest information; f) any typographical or other error in the offer or administration of this contest, including without limitation errors in advertising, these official contest rules, the selection or announcement of eligible winners or the distribution of any prize; and g) any combination of these elements.
7. PERSONAL INFORMATION: By participating in this contest, participants consent to the collection, use and disclosure of their personal information for the administration of the contest, in compliance with the Sponsor’s confidentiality policy. By accepting a prize, winners consent to the gathering, use and disclosure to the public of their name, address (city, province), oral statements, photos and representations for advertising purposes related to the contest in any medium or format whatsoever, including without limitation Internet, without prior notice, permission or remuneration. The personal information shall not be otherwise used or disclosed without prior consent.
8. RIGHT TO INTERRUPT, MODIFY OR END THE CONTEST: Sponsor[s] reserve[s] the right to terminate, amend or suspend this Contest, in whole or in part, at any time and without prior notice, if any factor interferes with its proper conduct as contemplated by these Official Contest Rules.
9. MISCELLANEOUS PROVISIONS: All decisions by the Sponsor or any contest supervisory body shall be final and without appeal with respect to all aspects of this contest, and all participants shall agree to comply with these official rules. The released parties shall not be liable for ballots that are illegible, incomplete, lost, sent with insufficient postage, misaddressed, affected by technical problems, errors or delays, which shall be considered null and void. The use of automatic systems is prohibited. All ballots become the property of the Sponsor; no acknowledgement of receipt shall be sent and no returns shall be made. No communication shall be established, except with the selected participants (or any other participant when deemed necessary by the Sponsor). The contest is subject to all applicable federal and provincial legislation and all municipal regulations. In case of dispute as to the person having submitted a ballot, it shall be considered to have been submitted by the authorized holder of the email address indicated at the time of registration. “Authorized holder” is understood to mean the physical person assigned an email address by a supplier of Internet access, a supplier of online services or any other body authorized to assign email addresses for the domain associated with the email address submitted. Participants may have to provide to the Sponsor proof (in a format deemed acceptable by the Sponsor, including without limitation a government-issued photo ID) that they are the authorized account holder of the email address associated with the registration in question.
The Sponsor reserves the right, at their sole discretion, to exclude from this contest and from any other future contest or promotion held by the Sponsor, any person guilty or suspected of trafficking the processing of ballots or the administration of the contest or the contest site, of violating the official rules or of acting unfairly or with the intention to harm, importune, torment, threaten or harass another person. ANY ATTEMPT ON THE PART OF A PARTICIPANT OR OF ANY OTHER PERSON TO DELIBERATELY DAMAGE ANY WEBSITE OR TO HINDER THE LEGITIMATE OPERATION OF THE CONTEST CONSTITUTES A VIOLATION OF CRIMINAL AND CIVIL LEGISLATION. IF SUCH AN ATTEMPT OCCURS, THE SPONSOR RESERVES THE RIGHT TO CLAIM DAMAGES FROM SUCH PERSON TO THE FULLEST EXTENT OF THE LAW.
Subject only to applicable legislation and to any required regulatory approval, the Sponsor reserves the right, at its exclusive and absolute discretion and without prior notice, to modify any date or deadline stated in these official contest rules, to the extent necessary, for purposes of verification of the compliance of any participant or ballot with these rules or because of technical or other problems or in light of any other circumstance that, in the opinion of the Sponsor and at their exclusive discretion, hinders proper administration of the contest in compliance with these official contest rules, or for any other reason.
In the event of any discrepancy or inconsistency between these Official Contest Rules and any advertising, promotional material, point-of-sale material or other communication relating to the Contest, these Official Contest Rules shall prevail to the fullest extent permitted by applicable law.
10. NO ASSOCIATION: The provincial liquor control boards are not associated with this contest in any way and shall not be held liable for anything related to this contest.
Arctic Cat Inc. is neither the organizer nor the sponsor of this Contest and is not associated with it in any way. Accordingly, Arctic Cat Inc. assumes no liability whatsoever with respect to the organization, administration or conduct of the Contest, or the awarding of the Prize, and shall not be held responsible for any claim, loss, damage or injury arising from participation in the Contest or from the acceptance, use or enjoyment of the Prize.